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Let’s start with the big picture here – why does blogging help your inbound marketing?
When people first started blogging, they mostly wrote personal accounts sharing their lives or their travels. And while people still do this today, blogging has evolved into a much more valuable content medium.
Today, blogging is an effective way to regularly publish and promote new content related to your business and industry. What you’ll be learning here is business blogging.
And it helps your inbound marketing in two ways. It helps you attract new visitors, and it helps you convert those visitors into leads.
So how does it attract new visitors?
Think about a stranger searching for information online. They have questions or problems that they’re looking to solve. If your blog posts provide those answers, those strangers will find your posts, and will want to click through and read them, turning them into visitors. This is the attract stage of the Inbound Methodology.
In addition, every time you publish a blog post, you’re creating a new, unique page online. This means that you’re increasing your chances of ranking in search results, having other websites link to you, and being shared on social media. And all of this results in new traffic to your site.