https://instapage.com/marketing-dictionary/social-media-marketing – According to 2016 estimates, the number of worldwide social media users reached 1.96 billion. That number is expected to grow to some 2.5 billion by 2018. That’s a lot of eyeballs that could be looking at your ads. In this video, Taylen Peterson, Social Marketing Manager at Instapage defines what social media marketing is and provides some real world examples of how it can work for you.
In the United States alone an estimated 185 million people used social media in 2016. Digging deeper into the data, studies show that social media usage is highest in suburban America and among those earning over $75K annually.
Which begs the question, how do you connect your business with these potential customers? You use what is fast becoming the most ubiquitous channel: social media. Trick is creating social media marketing campaigns that get people’s attention.That’s why we’ve asked Taylen Peterson, Social Marketing Manager at Instapage to define social media marketing. Watch this video and learn from one of the top social media marketers on the net defines the term and explains why it’s vital.
Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.
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