What is Search Engine Marketing (SEM)?

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What elements go into search engine marketing (SEM)?

While it includes the process of SEO, this field of study also covers paid advertising on search engines.

This search engine advertising is known as Paid Search or pay-per-click advertising. While there are many platforms for pay-per-click advertising, the most commonly used one is Google AdWords.

This topic is covered in other training programs but let’s touch upon the basics since it is relevant to the world of search engine optimization.

Pay-per-click advertising works by allowing a business to bid for ad placements on search engines, affiliate sites, or social media platforms.

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