The Business: Growing Your Social Media Following

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Dubbed the godfather of modern marketing, Seth Godin said, “‘Build it, and they will come’ only works in the movies. Social Media is a ‘build it, nurture it, engage them, and they may come and stay.’” Join us for a discussion on growing and sustaining your social media following. Digital strategists will share pro tips for crafting enticing posts specific to the major platforms; boosting traffic and optimizing posts for searches; facilitating dynamic audience engagement; as well as navigating responses to hot button issues and trolling. Learn how to balance personal with professional, and best represent yourself with the 70/20/10 rule for cultivating your brand, sharing other’s content, and self-promotion.


Jessy Grossman – Social Media Talent Agent
Jessy procures and negotiates opportunities for social media talent (“influencers”) to monetize their social media following with major brands and media companies. Jessy’s deals create lucrative opportunities for her influencers and creates buzz worthy entertainment that engages audiences and drives profits for companies like Unilever, Johnson & Johnson, Walmart, Volvo and others from start-ups to Fortune 500s.

Since 2009, Jessy has been at the forefront of the digital content revolution. Building on her technology prowess and experience in production, Jessy’s talent representation has led to the creation of new business models and exponential revenue growth for her influencer clients. Specific areas of expertise include: Social media influencer talent opportunity finder and deal maker; complex social media IP deal structure and contracting; social media marketing production; development of talent; and content creation.

Jessy created and leads the fastest growing department at Don Buchwald & Associates (DBA). DBA emerged as an entertainment industry leader in 1977 representing stars such as Howard Stern. DBA has offices in midtown Manhattan and Los Angeles. Jessy also founded the networking group WIIM: Women in Influencer Marketing.

Tony Howell – Digital Strategist
Tony Howell is a digital strategist for Emmy, Grammy, Oscar, Tony and Olivier award-winning artists, as well as students and seniors more new to “the business” or “the web.” His work has been featured by Google, Actors’ Equity Association, Music Theatre International, Broadway Dance Center and more. His job (and joy) is to design your future—helping you make things, make things better, and make things happen. Learn more at

Heidi Dean – Digital Strategist
Heidi Dean is the industry’s top social media expert for actors and the creator of and the 21-Day Social Rockstar Challenge. She helps you leverage the power of social media to open more doors for your acting career. Her clients include Emmy Award winners, Broadway stars, recording artists, directors, producers, filmmakers and actors just like you. Heidi turns social media rookies into ROCKSTARS!

Lillian Isabella – Actor, Model, Writer
Lillian Isabella is an actor, model, and writer. She is also a social media expert and has built a following of over 20,000 twitter connections, and over 40,000 fans on her verified Facebook page.

Lillian uses social media to make and nurture her connections with people in the industry and to develop an audience for her creative work. Lillian also utilizes her social media platform as an outspoken advocate for her metabolic disorder Phenylketonuria (PKU) and to actively support women in film.

In May 2017 Lillian directed and produced her first short film and is currently in preproduction for her second. She also writes for Her Film Project whose mission is to advance equality in film through inclusive storytelling.

Stay connected!

Arda Ocal – Broadcaster; Moderator
Arda Ocal is currently the MSG Hockey Show host. He is a 16-year broadcaster having previously worked at The Score Television Network, The Weather Network as a national morning show reporter, and for several years on AHL and OHL hockey broadcasts as a host, analyst, and play-by-play announcer.

Most recently he worked for WWE as an international host. Recently, Arda created the website “Be A Superhero Today,” which is an inspirational website to promote acts of kindness around the world.


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