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The Benefits of Blogging for your Business
A business blog helps to drive traffic to your website: for example, social media, search engines and paid ads.
Think about how many web pages you have on your website. Probably a home page, an about us page and a contact page? And think about how often you update those pages. Probably not every week right? Well, a blog for your business helps to solve both of those issues.
Every time you publish a blog post, it will be indexed by search engines and the possibility for your business to get noticed by google.
Blogging also helps to get you discovered via social media. Every time you publish a blog post, you are creating content that people can share on social media, such as Facebook and LinkedIn.
When traffic is coming to your website through your blog, you have the opportunity to convert these new visitors into business leads. Add a so called “call-to-action” button to every blog post.
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