Most sports fans of big football teams will also be following them and their star players on Twitter, Facebook and Instagram. Increasingly big clubs are tuning into the power of social media to help build their brand.
But what if you turn that on its head? Imagine a football team put together on social media, where the fans are the ones who influence who they play next. That is happening in the UK.
Al Jazeera’s Sara Khairat reports from London.
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