Once you get the knack of basic SEO techniques, you can make tweaks that are effective for improving your standing in your market. The following article will give you advice to assist you in making your site more visible and thus, make your site jump to the first page.Code your site well when trying to use SEO. Search engines are not humans and their spiders will not make exceptions for inadequate code. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.Adding a site map to your website is a highly important search engine optimization step. If you have a site map a search engine can find you easily. If you have a large website, you might want to break your site map into multiple sections. You don’t want more than 100 different links for each map.Focus on only one subject or product on each page of your website. Do not make the mistake of trying to promote every one of your products in a single article or post. Your customer will just be confused and not want to stay. Make sure that you hone in on one product.If video or audio items are shown on your website, you should have transcripts of these included. Search engines can then use those to easily find your content and place you in search results.A site map is an important tool; remember your keywords. A site map acts as a central hub that allows visitors to go to any page on your site with no hassle. Search engines use the inclusion of a site map in their consideration of where your site should be ranked.Being on the front page of Google or Yahoo in the respective niche is every site owner’s ultimate goal. It can be hard to increase the ranking of your website, but these tips will help.