SEO Experts servicing the greater Gold Coast area
Organic Local SEO
The Holy Grail Of Web Marketing Is Said to Be To Rank By Organic Means. In practice, this is very rarely the case. Most businesses who have an online presence are using some version of SEO technic to ‘game’ Google or Bings ranking systems. There are many techniques which are employed to gain a favourable organic search ranking. In general terms, there are Whitehat Techniques and there are Blackhat Techniques (Note: There is also a subset of Blackhat SEO which is illegal techniques, but they unlikely to apply for most legitimate businesses and are not something we practice). Depending on your goals and business risk profile Whitehat or Blackhat techniques would be recommended. We will illustrate the difference between the two on this page.
Local Gold Coast SEO Business
The vast majority of businesses are targeting their local market within a maximum of 100-kilometre radius. Google and other search engines recognise there is a distinct difference in local business owners goals. Therefore there are a host of techniques and tools we can employ to improve search results for local businesses. It is a highly detail orientated process requiring a lot of experience to execute efficiently. Some of the work we do to achieve this are; Website Performance to the target market, local citations, Local Backlinking, Google App Stacking, Google Maps, Google My Business, Replication of details, Local keyword research, Extensive Locally based content, Video Ranking, Analytics, Call tracking, Detailed reporting, Social Media Signals, Pay Per Click Advertising, Click Through Rates and quality web coding.
eCommerce Search Engine Optimising
A Holistic approach is still needed for eCommerce Search ranking. Local Serps is for trust factors only. The bulk of the effort is put into, masses of relevant quality on-page content targeting high ROI search terms, Imagine and Video Search, Highly relevant backlinks, Strong Social Signals and Click through, Remarketing, Re-Targeting, PPC, Social Media Groups, Influencer Outreach, Product reviews, Highly details product descriptions, Strong Search Title tags, Abandon Carts, automated emailing, Payment Systems and most importantly website load times.
Voice Search SEO
Searches from mobile devices now exceed searches conducted on desktop computers and the trend is increasing. In Australia alone, on average sixty percent or more of all local searches are from mobile devices (Google, 2016). Google also says these local mobile searches lead to some of the most profitable customer enquiries for local businesses. Furthermore, twenty-five percent of those searches are voice searches! Few other SEO companies worldwide are even offering this service or unaware of the impact of being able to dominate 25% of all searches with little to no competition. Virtually, any business can benefit from being voice search optimised. To understand the impact not being optimised can have on your business just imagine, you are driving on your way to buy XYZ widget and you forget the directions. So your voice search the product from your phone while driving. Unfortunately the place you had intended to go to is 3 pages back in the results. You see Bob and Janes XYZ widget store is the first result and in the direction, you are going anyway. What do you do? You go to Bob and Janes Store and the non-voice optimised business is forgotten. This type of situation is playing out everyday, not to mention the use of voice search from ability impaired users.
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