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The goal of this video is to help you understand canonical URLs and how to use them correctly.
The ideal outcome is that you will learn how to use canonical URLs to your advantage, helping Google index only the URLs you want to be indexed, and boosting your rankings for those.
This is important because canonical URLs will help you handle duplicate content in an SEO-friendly way, and provide a better experience to your users.
You’ll have to do this with all of your duplicate content (except pages where you decide to implement a 301 redirect).
The person that should be doing this is your SEO, your webmaster, or your web developer.
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