Online Marketing What is SEO
So what does work? Is SEO as we know it pretty much dead? Not exactly.
In fact, Google WANTS you to do SEO and even gives you specific guidelines on how to optimize your pages and get links here that if done, will get you rewarded.
Check out their latest guide here: https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Yes, Google and YouTube have billions invested into their search and ranking algorithms, but they can’t rank everything that gets put out there 100% perfectly.
It’s up to you to TELL Google and YouTube what your content, videos, etc. are about the right way, then, let them know it’s a trusted resource others are finding valuable so they can rank it higher (to give their users a better experience)