Social Media Optimization (SMO) is one of the methods in website optimization which involves a set of activities which are implemented by the business houses to attract new visitors by driving traffic to the websites from other sources, other than search engines. The word of mouth in social media optimization is spread through social networking, blogging, video marketing and social bookmarking sites whereby the businesses can improve their online presence, reach to the targeted network and market their brands and products in the most effective ways.
With the evolvement and popularity of the social networking websites such as Facebook, Twitter etc, SMO has been a blessing for the small business in the truest sense of term. Not only, SMO services lead to measureable outcome and the progress can be tracked and assessed, but also the cost of service associated with SMO services is very low in comparison to the traditional marketing methods. Hence, it has become much easier for the small scale online businesses to reach out to their potential client base easily and connect with them while spreading the brand awareness. Social media optimization also facilitates fine lines of communication and when implemented in the right way, SMO services can surely yield productive results.
SMO services include content submission (article submission and press release distribution), classified ad posting, video submissions, PPT submissions, social bookmarking, RSS feed submission blogging, forum posting, social network marketing etc. An online business wishing to promote its brands and services through social media platforms seeks to refer to a professional SMO company. On the client’s behalf, the SMM Company formulates the righteous strategies and implements various methods and techniques to promote the brands in the social media arena.
A professional social media optimization company incorporates social bookmarking as an integral part of SMO campaign. By adding bookmark to the social bookmarking sites and optimizing the tags of the business page, the SMO executives seek to give comprehensive exposure to the client’s business page.
Blogging is another crucial aspect in SMO services. A professional SMO company emphasizes on maintaining and upgrading blogs with fresh and engaging content to drive visitors. Publishing regular updates in blogs are ways of informing the target audience about the latest news about the company. Blogs are also good podiums for accumulating where visitor’s feedback. The SMO executives hence try to make the blogs as engaging as possible. They upload images, videos and play with the words intelligently to make the blog interesting for the readers.
The SMO executives, on behalf of their clients, engage themselves in the ongoing discussions in the online forums. Participating in the discussion forums and posting the views on a relevant topic is one of the most effective options of interacting with a pool of target audience. The social media experts thus utilize the discussion forums with the aim to communicate with the targeted audience at an inter-personal level.
A small sized business can get the best out of the social media platform provided they utilize the right techniques. There should be winning strategy and planning that will give the businesses an upper hand in the competitive domain. SMO services do not mean blatant promotion in the social media platform, rather through cognitive approach, communication and collaboration a business can get the best outcome and generate good amount of web traffic for their website.