Creating and publishing a website is not enough in today’s online world. The days have gone when you could just create a site, add some tweaks and submit it to Google for earning revenue. Today, if you want to do some good business online then you need to keep an eye on the health of your website as well. If you will search on the internet, you will find different tools that can be used for this purpose but the best of all is Google’s Webmaster Tools. Google not only brings a lot of traffic to your website but it also helps you analyze the performance of your website by providing you with free tools like Google Analytics and Google Webmaster Tools. With the help of webmaster tools, you can easily check the health of your website and determine how good it is performing.
First of all, you will be required to submit your website to Google Webmaster Tools but for that purpose, you need to have an account there. If you don’t have account with Google then it is easy to create one. Go to http://www.google.com/webmasters/tools/ and you will be presented with signup information. Fill all the fields correctly and soon you will have your own webmasters tool where you can add unlimited websites and keep an eye on them.
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Once you have created the account, you will need to add your website. You can simply provide the URL of your website in given filed but before it is finally added in the dashboard, you will have to verify it. There are different methods that can be used to verify a website. The preferred method is to upload an HTML file provided by Google on your server. This takes only a few minutes if you know how to deal with FTP client. However, you can also add a code provided by Google in your Homepage and get your website verified.
Now that your website has been verified, it will be added in your dashboard so you can view its details at any time. There are different features and options provided by Google in its Webmasters Tools. Some of the best features to keep an eye on the health of your website are Messages, Configuration, and of course Health.
Without wasting anytime, let us get to the Health section and discuss about it.
There are different things about your website that you can analyze in this section. Let us take a look at them one by one.
Crawl Errors: If Google is not able to index certain pages with the help of Googlebot then the information about those pages will be displayed on Crawl Errors section. You can make necessary changes to avoid that situation in future.
Index Status: In this section, you will find out how many pages from your website have been successfully indexed by Google. If you find that some pages are not yet indexed then you can do it manually.
Malware: If Google will find any malware issue on your site, you will get notified about it in this section.
Keep an eye on all above mentioned features regularly and as soon as you find any issue, try to fix it because it can have bad impact on overall health of your website and its ranking.