- Search Engine Optimization Project
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- Blogging and OMG WHAT HAPPENED TO JANNAFER
- According to Bob Dorfman, the executive creative director of Baker St. Who cares if that’s not what the teams want. Stre
A good introduction is mandatory for an eBook. After all eBooks are hard to read and they require a great investment of time. You must have a good introduction.
How do you write a good introduction for your eBook? How do you write an introduction that grabs your reader and focuses them on reading the rest of your eBook?
Here are five techniques you can use to make your introductions grab your reader.
1. You can ask a question. Questions are great for focusing your reader's attention. Questions make people stop and think. And if you ask the right questions, you'll make your reader sit up and listen. What are the right questions? They are the questions that your reader is reading your eBook for. Is your eBook about exercise? How about asking if your reader's muscles hurt? Or asking if they know that the right exercise is the easy way to lose weight?
2. You can make a controversial statement of your opinion. "Exercise is bad for you! ' That will make the coach potatoes stop and listen. (Actually as a confirmed coach potato – probably not). Or at least raise the hackles of a few personal trainers. Depending on your audience that might be just the reaction you need to get people to read the rest of your eBook.
3. You can make an accusation. "EBook writers are not telling you everything they know!" However, be careful with this technique. Pick on the wrong people and you might find yourself being kneecapped one evening. (Too late for me!) But more importantly you might find your reader being turned off by a negative attack.
4. You can make a promise. "In this book, you'll find the one true solution to getting toothpaste on your sink!" Again, by knowing what your reader's main fears, dreams and problems are, you can target that promise to be the solution they are most concerned with.
5. You can tell a story. Parables are one of the oldest teaching forms we know of. They were and are used in many ancient cultures. Some survive and some do not. And in some cases only their stories remain, passed down through other cultures that also learned from the same stories. Why have these stories lasted so long? Why are they so powerful as an introduction? Because they connect two people on a fundamental level. They say to the reader, "We are the same, you and I. We feel the same way." And showing true empathy is one sure way to help two people to agree.