Google Trends is an indicator for how many people are looking for a specific term over a period of time. It gives you an overview about the topics the world is searching for. The trends can be further sorted depending on their geographic location, categories, time span etc and it also allows you to compare between your searches. Google Trends platform is quite easy and user-friendly. They also have small graphs along the title that shows you how hot or cold the topic is in a given time span. So how can Google trends help your SEO and in creating a blog post? Listed below are some ideas which you can implement for your blog, but before that lets take a look at Google Trend's key features.
- Shows you keywords popularity over time
- Comparison between your searches
- Stay updated with the latest on going trend.
- Segregate your results with respect to images, news or YouTube searches.
Ideas for blogs:
Competitor awareness: You can type in your competitor's brand name and see how they are trending in the short or the long-term. If they are on the rise you can perform a defect study to figure out why and how you can take advantage of their strategies for your own brand.
Historical Data: Instead of comparing trends from the past week, stretch the timeline out to a full year or more. Google has plenty of information you can use for your brand in future. With the help of historical data you will notice for most general keywords, a relatively fixed trend changes from month to month is mostly a defined pattern. You can then use those keywords while they are on the way to the top to compose and publish your content.
Brainstorm Keywords: Do a periodic check for keywords related to your topic and see if there are any down or up trending keyword phrases. Google trends also helps you refine your keyword search targeted to a specific location / countries which will help you to decide whether it is fruitful to use those keywords in your blog while targeting those locations. If the keywords you shortlisted are not performing well in the areas you have targeted then you can compare or look over to another strategy.
Brainstorming topics and ideas for a blog post: Use Google Trends related queries to help you identify the related keywords people are looking for and further investigate their individual trends and come up with some information which will help you publish your blog content. Further you can choose categories in trends, then a sub category and also explore that category for content ideas.
Using Google Trends is easy but figuring out how to make use of most of the information provided takes some time to master. It is best practice to use Google Trends as reference source for your digital marketing and content related strategy and keep up with the trend.