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Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots.
SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google.
On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic. In this piece, you will find different tips about On-page SEO:
1. Start title tags with your target keyword:
You company/product may be right up on the Google search results page with the appropriate keyword, channeling a huge amount of traffic to your website. On the contrary, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever.
The title of the article defines its content, and as such, a keyword rich title holds greater weight with Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for the competitive keyword in Google.
As you can see, most pages that rank for competitive keywords strategically place them at the beginning of their title tags. Although not mandatory, it’s prudent to do so as it will make your website more relevant to what people search for.
2. Drop Keyword in first 100 words:
The ideal place to start putting keywords in an article is within the first 100 words. There are many to whom these come naturally, but a large number of bloggers prefer a long intro before bothering with a keyword. This is inadvisable because of the obvious reasons that Google wouldn’t find it very relevant in the search results. Here is an example from Positionly (Unamo SEO already):
A keyword “content marketing” was used at the very beginning of the article. Placing a keyword near the beginning of the article ensures that Google has an easier time in understanding the topic and relevance of the article.
3. Use Outbound Links:
Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles.
Outbound links show Google that the article is both valid and informative and both are vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant enough to your content and from authentic and high-quality sources.
4. Write click-worthy meta descriptions for each page:
Meta descriptions are one of the most important and visible elements – next to your title tag and URL- that convince people to click through.
If you want traffic on your latest article and efficiently on your website, make sure that the meta descriptions are attractive and informative. They should arouse the viewer’s curiosity within the 150-word limit.
Remember that YOU too click on a particular result after reading it’s meta description. The same mentality extends to your audience. Pay attention to the meta descriptions, and you will naturally see the results.
5. Put your target keyword in the URL:
As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs. The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.
6. Add keywords to your post strategically: