How to Create a Content Strategy for Social Media

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Your Social Media Content Strategy should flow naturally from your Social Media Strategy and objectives. Ask yourself how you can use content tactically to achieve broader social media objectives. For example, if a social media objective is to increase brand recognition with millennials by 30%, your content strategy could specify a posting rate for snapchat, and include plans for influencer takeovers of Instagram Live – giving you more opportunities to connect with your target market.

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