If you want your blogs to be more engaging, you must reduce your formal tone and be more conversational instead – so that your readers would feel like you are sitting in front of them, chatting over coffee.
Your conversational blogs will attract your readers, making them more attentive towards what you are talking about, and encouraging them to comment and join the chat as well.
The main issue however is that more bloggers have quite a formal and boring tone.
Maybe they picked up this tone from their school, or they have written way too many formal documents that they have adapted this tone now.
However, this shall not remain an issue any longer. It doesn’t matter if you are experienced or quite inexperienced with writing, but the following guidelines sure can help you learn a conversational tone very soon.
#1: Addressing a Single Reader
While you are writing a blog, you must keep assuming that you have only one reder and you are specifically writing this content for him. You can address that person as ‘you’ and yourself as ‘I’. (Your teachers may have taught you that addressing to someone directly is a bad idea, but that only applies for essays, it’s not an issue in blogging)
When you use you formal tone, to do not address directly to anyone. Instead, you use the word ‘one’ in every context, like:
When one begins blogging, one often has questions…
It makes the text too formal, and sound old fashioned as well. Instead of that you should rather write that sentence as:
If you’re just starting blogging, you probably have questions…
To have more information on this, checkWhy You Should Use “You” and “I” In Your Posts.”
#2: Using Simpler Words
You should try your best to avoid any long and complicated words, unless very necessary. Such words may make it harder for the reader to understand, what you are trying to say. You may convert them to simpler words, like shown below:
ascertain = find out
enquire = ask
occupation = job
obtain = get
However if your topic does require too much jargon, you may spell out acronyms when you use them in you blog (not if they are very common). If any terms come up that may sound confusing to the reader, try to explain it briefly.
#3: Avoid Passive Voice in Content
Passive voices are used best, when you are not addressing to someone. Therefore they are not considered helpful in blogs, since they weaken the sentence by removing the subject (You, I) from it.
The passive voice weakens your sentences by hiding the subject (the person or group taking an action).
Some mistakes were made last week.
I made some mistakes last week.
Do not misunderstand that passive voice is not appropriate for any sort of text. It is just not suitable for conversational tone, and takes away the ‘life’ in an informal sentence.
#4: Don’t avoid Contractions
I remember being taught not to us any contractions in my writing ever- for example, using ‘don’t’ instead of do not.
However, as said in the previous guidelines, the blogging world is free from all this selective rules, since informal tones do not require any rules to be followed. In fact, the sentence sounds more alive instead of stilted and formal, if you avoid such rules.
Do you think conversational tone is easier as compared to formal tone? Or was your purpose of reading this post, to learn it? Please share your opinion or view in the comments.