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Videos usually appeal to both the visual and audio senses of an individual so it would be mandatory that when making one, it should at least engage these two senses to attract the their attention and to deliver the message that is ought to be delivered.
A good video is what you need in order to achieve this, but really, what makes a good video? We keep on saying these words like they would just materialize in front of us. The opposite is true though. In order to get your hands on these videos, you have to work hard for it. So when you make a video keep in mind the following characteristics.
One, it attracts prospective viewers. A good video should always have this characteristic in them that appeals to those who are directed by the message. Without reaching the first step, then no one would be able to get the message that you are trying to come across. You have to tell them that you exist and definitely worth watching. Two, it entertains the viewers. In our world today where everyone is busy with their own lives, it would take sheer talent and entertaining prowess to let them stop and listen to what you have to say. Throw in music and catchy lines to put a smile on their face a couple of seconds and they will, without a doubt, pause and hear you out.
Lastly, it contains a message. A song without a message is useless. So is a video with no message on it. Yes you may catch your audience’s attention; yes you kept them entertained for a long time, for what? Nothing. The message is the meat of the dish and the first two are just your toppings, your plating to keep their attention glued to the main ingredient. If you have this and you have relayed it to them successfully, then you have a good video without a doubt.
Keep these three characteristics in mind the next time you make a video, and you will never go wrong.