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There are many different reasons as to why people could be leaving your website as soon as they arrive at it for the first time. While some people like to think that some visitors are just not interested in what they have to offer, the more likely situation is that the webmaster is doing something to turn off new site visitors. Whether it is a problem with the actual structure of the site or simply an aesthetic thing does not matter because it leads to the same results. If you want to be able to lower your bounce rate over time, then you should take a look at these ten different methods of keeping site visitors around for more than a few seconds.
Is Your Website Compatible?
The first thing you should look at when you notice a problem with your bounce rate is whether or not there could be problems with the site when viewed from certain browsers. Browser compatibility is huge for any website’s success because no one wants to be on a website that does not work probably in the browser that they like to use. The best way to figure out if browser compatibility could be the problem is to take a look at bounce rates for visitors using specific browsers.
Improve Loading Times
People do not like the idea of waiting around to get what they need. We live in a technologically advanced society where everyone expects to get exactly what they want as soon as they click a link. Don’t let your visitors down by not meeting their expectations.
Let Them Know What You are All About
One of the main reasons that people will leave a website is that they do not know what the website is all about. If someone cannot figure out what website they are on after a few seconds of browsing, then something is definitely wrong with the site’s layout. One way to solve this problem is to add an easily seen “about us” page.
Host Quality Content
One of the answers that webmasters keep getting from Google when it comes to what works for SEO is that the main thing people need to focus on is creating quality content that people want to see. This is definitely true when it comes to bounce rates as well as people will quickly click off your website if they are bored by what your blog post or article has to say.
Add a Custom Search
If someone is looking for something specific on your website, then they will want to use a search box. If you do not have a search box, then they will probably go to another website.
Optimize for Mobile Devices
Over half of the traffic on the Internet will be from mobile devices near the end of 2013, so you need to make sure that your website is mobile friendly.
Cut the Advertisements
Advertisements are a real turn off, and some visitors will click the back button out of principal if your website is covered in ads.
If you are driving traffic to your website through the use of SEO, then you need to make sure that the content on your site is actually relevant to your keyword.
Keep Your Links Inside the Family
By linking to another website, you are basically giving a visitor an open door to leave your site and never come back.
Written by: Sarah Gotheridge from Monetise UK